Press Release

Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai

On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.

Get the First Look at Best-Selling Baby Products: A MUST-ATTEND Kids Fair for Buyers Worldwide!

China Kids Fair (CKE) has always been a vital bridge connecting brands and distributors, offering a key platform for channel partners to discover new products, gain insights into market trends, and expand business horizons. Every year, many high-quality juvenile brands showcase their innovative products.

Precision Matchmaking: Hanchuan Strollers Impress Global Buyers

Global demand for infant and child products continues to rise, with baby strollers as an essential category, maintaining a high compound annual growth rate. As a major industrial cluster for baby strollers in China, Hanchuan has a complete supply chain system and mature manufacturing expertise. To facilitate precise connections between Hanchuan stroller enterprises and global buyers, the "the 37th CTJPA Global Business Matching - Hanchuan Special", organized by the China Toy & Juvenile Products Association (CTJPA), was successfully held on June 19th.

Top 10 Best-Sellers in May：Rising Trends in Mid-Range Bicycles and High-End Safety Gear

In the key categories of baby products, playpens and high chairs recorded year-on-year sales increases of 10.1% and 2.0% respectively. Data shows that in subcategories such as child safety seats, baby bottles, and high chairs, sales of high-end products have increased year-on-year.

Empowering Global Trade: Pingxiang Hosts Key Business Matchmaking for Baby & Juvenile Products

When the global vision of the China Toy and Juvenile Products Association (CTJPA) meets the manufacturing strength of Pingxiang—China’s stroller capital—a world of new business opportunities unfolds. On May 28, 2025, the 36th CTJPA Global Business Matching - Pingxiang officially kicked off.

China's Evolving Stroller Market: Competition, Trends, and Innovations

Influenced by upgrading consumer demands and new parenting approaches, retail sales of children's strollers in 2024 reached 16.98 billion yuan (2.36 billion USD), a 17.5% year-on-year increase, according to the 2025 China Toy and Juvenile Products Industry Report by the China Toy and Juvenile Products Association.

Baby Carriers, Waist Stools Saw 105% Sales Surge on China's Tmall in February

According to the sales data for baby and children's products on China's e-commerce platform Tmall in February, there was a year-on-year increase in sales across 9 major product categories: children's bicycles, electric ride-on cars, scooters, children's four-wheeled strollers, baby bottles, children's car seats, high chairs, playpens, and baby carriers/waist stools. The top 3 categories with the highest sales growth were baby carriers/waist stools (105.1%), playpens (62.4%), and high chairs (52.9%).

Global Baby Stroller Market Poised for $1.86B Expansion by 2029, Report Says

The global baby stroller and pram market is projected to grow by $1.86 billion between 2025 and 2029, driven by urbanization, nuclear family trends, and AI integration, according to a report published by Technavio. The sector is expected to register a compound annual growth rate (CAGR) exceeding 7%, reflecting evolving consumer demands and technological advancements.

Children’s Car Seat Sales in China Surge 64.6% Amid Broader Juvenile Product Growth

Data from the China Toy & Juvenile Products Association (CTJPA) shows year-on-year growth in seven juvenile product categories on China’s E-commerce platform Tmall, including strollers, bicycles, electric ride-on cars, car seats, high chairs, playpens and baby carriers. The top three are car seats (+64.6%), strollers (+23.6%) and bicycles (+14.4%).

AI in Parenting: Redefining Childcare Through Innovation

As AI transforms industries worldwide, its impact on childcare is accelerating. From algorithm-driven health monitors to self-soothing smart cribs, AI-powered tools are reshaping modern parenting.

What's New at 16th Hong Kong Baby Products Fair?

Held on January 6-9 at HKCEC, the 16th Hong Kong Baby Products Fair ran alongside the Hong Kong Toys & Games Fair and the International Stationery Fair, showcasing over 2,500 exhibitors under the theme "New Play for All".

CTJPA's 2024 Exhibitions Conclude with Success: A Showcase of Industry Trends and Global Partnerships

On October 18, 2024, China Toy Expo, China Licensing Expo, China Kids Fair, and China Preschool Expo concluded successfully at the Shanghai New International Expo Centre (SNIEC). Organized by China Toy & Juvenile Products Association (CTJPA), the event brought together 2,506 exhibitors from 36 countries and regions worldwide, along with 20 major production hubs for toys and baby products. The exhibition showcased 5,218 brands and over 2,400 global licensed IPs across an area of 230,000 square meters. It attracted a total of 111,458 professional attendees, including 9,086 international buyers. With 262 splendid activities, cross-industry creativity flourished, fully demonstrating the latest industry developments and resources. The event received widespread recognition from exhibitors and attendees.

China's Key Manufacturing Hubs for Baby and Children’s Products: A Sourcing Guide for Global Buyers

The China Toy & Juvenile Products Association (CTJPA) has compiled a guide to the country's leading juvenile product hubs. This guide offers global buyers a valuable resource for finding reliable suppliers known for producing high-quality, competitively-priced goods.

Premium Trendy Products, Direct Sourcing, Efficient Matchmaking – Don't Miss the 2024 China Kids Fair

The 2024 China Kids Fair (CKE), organized by the China Toy & Juvenile Products Association (CTJPA), will take place October 16 - 18 at the Shanghai New International Expo Centre (SNIEC), in Shanghai, China.

China Market Insight: Toys & Baby Products Accelerate in October as Tmall Promotion Drives Strong Demand

Shanghai, China — The China Toy & Juvenile Products Association (CTJPA) today released its latest analysis of Tmall’s October sales data, revealing significant momentum in China’s toy, trendy toy, and baby product categories. Benefiting from the pre-sales and first wave of the “Double 11” shopping festival, October has become a key indicator of consumer sentiment and product acceptance in the Chinese market.

For Infant Toy Safety: US Publishes ASTM F963-23

ASTM International has just published a revised F963 Standard Consumer Safety Specification for Toy Safety (ASTM F963-23)

Toddler Chairs: Average Price Gains Significantly in 1,000 yuan+ Price Category

The year-on-year sales volume and average price of toddler chairs over the 1,000 yuan surged by 17.4% and 25.4%, respectively.

Baby Bottles: 12% y/y average price growth for over 300 yuan products

Data From Tmall Marketplace in 2023 December

Child Safety Seats: Average Selling Price Increased by 2.4% in the ￥3000 - ￥3600 Range

​In December, while sales volume and revenue from children's safety seats dipped, average selling price garnered an increase of 2.4% within the $3000-$3600 range, the most significant growth.

Stroller Boom Seen in $600-$900 Price Range

Children's Four Wheel Pushchairs: 600 - 900 Yuan Increased Sales and Purchases Year Over Year