CKE_CHINA KIDS FAIR_The world's leading trading platform for baby and children's products - Shanghai October Baby, Child and Toddler Exhibition

China Kids Fair

A MUST-ATTEND KIDS FAIR IN ASIA

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Featured Pavilions

CSI Best of OBM/OEM/ODM

Based on the Certified Suppliers Initiative (CSI), this area showcases top-tier OEM/ODM suppliers certified across five dimensions: Product Safety Certification, Special Qualification Certification, Safety Management Systems, Export Capability, and Social Responsibility. Featured at CTE, CLE, CKE, and CPE, and powered by CTJPA’s international buyer database, the zone connects verified suppliers with global buyers through targeted matchmaking and effective online-offline promotion.

New Products Debut

Unlock exclusive debuts of toys & baby products at CTE, CLE, CKE, and CPE! Join top distributors, retailers, KOLs, and e-commerce stakeholders from around the world to secure fresh connection opportunities and seize the next hit in the market.

Top-Rated Products Zone

Discover a curated showcase of top-rated toys and baby products recognised for outstanding quality, innovation, safety, and market performance. Designed to help global buyers efficiently identify trusted and competitive products, the area offers valuable sourcing inspiration and insights into current consumer and industry trends.

Innovative Strollers from Hanchuan

Explore a dedicated showcase of innovative baby strollers from Hanchuan, one of China’s leading manufacturing hubs for baby strollers. This zone brings together a wide range of strollers covering lightweight strollers, travel systems, compact designs, twin strollers, pet strollers, and related accessories. The showcase enables global buyers to efficiently discover competitive suppliers, compare product innovations, and explore new sourcing opportunities.

Innovative Ride-ons from Pinghu

Discover premium ride-on products from Pinghu, a well-established manufacturing hub recognised for quality, innovation, and production capabilities. The showcase features a wide selection of ride-ons, balance bikes, scooters, electric vehicles, and outdoor mobility products designed to meet evolving global market demands. This zone provides international buyers with access to reliable suppliers, upgraded designs, and higher-end product solutions for mid-to-premium markets.

Innovative Ride-ons from Pingxiang

Explore a dynamic showcase of ride-on products from Pingxiang, a manufacturing hub known for its ongoing industrial transformation in ride-on products. Through continuous upgrading of its production and supply chain, Pingxiang has expanded its portfolio covering ride-ons, balance bikes, scooters, and electric vehicles. Recognised for strong cost-performance advantages and flexible manufacturing capacity, the zone provides value-driven sourcing tailored to mass-market demand.

Featured Exhibitors

Goodbaby Co., Ltd.

China's maternity, baby and child industry bellwether Gb has its own brands "GB Good Kid", "Cybex", "Evenflo", "Little Dragon Harper" and so on Innovative concepts of safety, function and design After 30 years of original development, GB has become a world famous brand widely followed by global superstars and celebrities. It is committed to providing one-stop maternal and child products for children from 1 to 12 years of age to travel, home, wash and care, nursing, shoes and clothing, play and education, etc.

PIGEON（SHANGHAI）CO.,LTD.

Pigeon was established in 1957 as a manufacturer of nursing bottles, driven by the desire of our first president, Yuichi Nakata, to delight the babies who would make up the next generation of people. He was intent on producing the perfect nursing bottle for both babies and their mothers. And during the more than 60 years since then, we have stayed close to babies and their families around the world, providing them with a multitude of products and services to help them overcome their parenting challenges. The Pigeon Group’s philosophy is based on the Pigeon Group DNA and the Pigeon Way, which are valued by each and every employee. The Pigeon Way is centered on our Purpose, “We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs.” And we have put together a structure that allows us to engage in a range of activities designed to realize it. Also with the aim of realizing our Purpose, we have specified the issues we should tackle as Key Issues (Materiality). In addition to working to enhance our business competitiveness, we are also taking action to protect the environment. Furthermore, we are striving to contribute to the development of a sustainable society from our unique perspective as the Pigeon Group. For example, we are developing and popularizing products for babies who need specialized support and supporting the activities of breast milk banks.

Joie International Co., Limited.

pure joy from our family to yours. At Joie we’re a fun-loving bunch, but we’re serious about sharing with others. That’s why our core philosophy is to serve your family, our community and our earth that we all enjoy. Product testing We take our role in protecting your day-to-day life seriously, surpassing EU safety standards to keep your family smiling from that first trip home to the first day of school. No such thing as too safe. Your baby gear should work hard for you every single day. That's why we push our products to the extreme during testing: We want to make sure they're up for any challenge you may face.

On-site Events

Business Matchmaking Sessions

NEWS Read more

March Market Performance: #1 in Strollers, +1015.1% in Playpens, #5 in Baby Carriers

A March 2026 e-commerce data report on juvenile products released by the China Toy and Juvenile Products Association (CTJPA) shows overall market declines, with most categories seeing lower sales revenue and unit sales. Despite the downturn, Oneye delivered steady and notable performance: ranked #1 in both revenue and unit sales in the stroller, strong growth in Playpens, and a top-five position in baby carriers. The brand demonstrated resilience and growth momentum across multiple segments.

VELEON Expands Youth Bicycle Line Ahead of May Riding Season

Month of May marks the peak season for children's and youth bicycles, driven by rising demand for outdoor activities, family cycling, and school commuting.

Discover Trends, Partners and Opportunities at the 16th CTJPA Conference this March

The 16th CTJPA Conference, organised by the China Toy & Juvenile Products Association, took place on 26-27 March 2026 at the Suzhou Taihu International Conference Center.

Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai

On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.

Get the First Look at Best-Selling Baby Products: A MUST-ATTEND Kids Fair for Buyers Worldwide!

China Kids Fair (CKE) has always been a vital bridge connecting brands and distributors, offering a key platform for channel partners to discover new products, gain insights into market trends, and expand business horizons. Every year, many high-quality juvenile brands showcase their innovative products.

Precision Matchmaking: Hanchuan Strollers Impress Global Buyers

Global demand for infant and child products continues to rise, with baby strollers as an essential category, maintaining a high compound annual growth rate. As a major industrial cluster for baby strollers in China, Hanchuan has a complete supply chain system and mature manufacturing expertise. To facilitate precise connections between Hanchuan stroller enterprises and global buyers, the "the 37th CTJPA Global Business Matching - Hanchuan Special", organized by the China Toy & Juvenile Products Association (CTJPA), was successfully held on June 19th.

Top 10 Best-Sellers in May：Rising Trends in Mid-Range Bicycles and High-End Safety Gear

In the key categories of baby products, playpens and high chairs recorded year-on-year sales increases of 10.1% and 2.0% respectively. Data shows that in subcategories such as child safety seats, baby bottles, and high chairs, sales of high-end products have increased year-on-year.

Empowering Global Trade: Pingxiang Hosts Key Business Matchmaking for Baby & Juvenile Products

When the global vision of the China Toy and Juvenile Products Association (CTJPA) meets the manufacturing strength of Pingxiang—China’s stroller capital—a world of new business opportunities unfolds. On May 28, 2025, the 36th CTJPA Global Business Matching - Pingxiang officially kicked off.

China's Evolving Stroller Market: Competition, Trends, and Innovations

Influenced by upgrading consumer demands and new parenting approaches, retail sales of children's strollers in 2024 reached 16.98 billion yuan (2.36 billion USD), a 17.5% year-on-year increase, according to the 2025 China Toy and Juvenile Products Industry Report by the China Toy and Juvenile Products Association.

Baby Carriers, Waist Stools Saw 105% Sales Surge on China's Tmall in February

According to the sales data for baby and children's products on China's e-commerce platform Tmall in February, there was a year-on-year increase in sales across 9 major product categories: children's bicycles, electric ride-on cars, scooters, children's four-wheeled strollers, baby bottles, children's car seats, high chairs, playpens, and baby carriers/waist stools. The top 3 categories with the highest sales growth were baby carriers/waist stools (105.1%), playpens (62.4%), and high chairs (52.9%).

China Kids Fair

Featured Pavilions

Featured Exhibitors

On-site Events

NEWS Read more

Our Partners