TMall Baby Products Sales Data in the First Half of 2023

What do Chinese parents like to buy for their babies? Tmall , the largest retail shopping website in China, can answer this question. 

According to Tmall sales data, in the first half of this year, the main categories of baby and juvenile products that showed year-on-year growth included baby carriers/waist seats (5%). In terms of average price, the main categories of baby and juenile products that showed year-on-year growth included baby carriers/waist seats (11.9%), four-wheel strollers (8.3%), baby bottles (0.1%), and children's bicycles (1.2%).

▋Four-Wheel Stroller：

In the first half of this year, the average sales price of four-wheel strollers increased by 8.3% year-on-year. In terms of sales volume across different price ranges, the 1500-3000 yuan price range has the highest sales volume of 39.7%, and also has the largest increase in sales volume at 4.5%.

▋Baby Bottle:  Sales volume in the 150-300 yuan price range increased the most.

The average sales price of baby bottles increased slightly by 0.1% in the first half of this year. Among them, the sales volume of products in the 150-300 yuan price range increased from 33.6% to 37.8%, showing the largest increase.

▋Children's Safety Seat: Sales volume in the above 3000 yuan price range has increased.

The children's safety seat category also showed impressive performance in the first half of this year. Compared with the same period last year, the sales volume of products in the above 3000 yuan price range increased by 3.7% to reach 34.2%, indicating a higher demand for high-quality products.