Baby Products Spikes in Price and Popularity on Double 11 Shopping Festival---2
11.27.2023, 1:28:49 PM
302
Home /Media Center / Press Release / Baby Products Spikes in Price and Popularity on Double 11 Shopping Festival---2
11.27.2023, 1:28:49 PM
302
The shopping event concluded last week, heralding an impressive growth of average prices across half the product categories, primarily toys and infant supplies. A thorough analysis of sales patterns unveiled a surge in high-end items among consumers' favorites.
Brand concentration among the top five brands ticked upwards.
For instance, compared with last year, the top five brand concentrations for several toy categories saw staggering increases - for skateboards, bicycles, model cars, playpens, they surged by 13.4%, 10.3%, 7.4%, 2.7%, 2.3%, and 1.5 percentage points respectively. The same was true for several infant supply categories like dining chairs, baby carrier belts/backpacks, electric baby prams, feeding bottles, four-wheel strollers and child safety seats, jumping 12.5%, 6.1%, 5.9%, 4.5%, 3.8%.
Recommendation
Children’s Car Seat Sales in China Surge 64.6% Amid Broader Juvenile Product Growth
Data from the China Toy & Juvenile Products Association (CTJPA) shows year-on-year growth in seven juvenile product categories on China’s E-commerce platform Tmall, including strollers, bicycles, electric ride-on cars, car seats, high chairs, playpens and baby carriers. The top three are car seats (+64.6%), strollers (+23.6%) and bicycles (+14.4%).
Get the First Look at Best-Selling Baby Products: A MUST-ATTEND Kids Fair for Buyers Worldwide!
China Kids Fair (CKE) has always been a vital bridge connecting brands and distributors, offering a key platform for channel partners to discover new products, gain insights into market trends, and expand business horizons. Every year, many high-quality juvenile brands showcase their innovative products.
Top 10 Best-Sellers in May：Rising Trends in Mid-Range Bicycles and High-End Safety Gear
In the key categories of baby products, playpens and high chairs recorded year-on-year sales increases of 10.1% and 2.0% respectively. Data shows that in subcategories such as child safety seats, baby bottles, and high chairs, sales of high-end products have increased year-on-year.
Baby Carriers, Waist Stools Saw 105% Sales Surge on China's Tmall in February
According to the sales data for baby and children's products on China's e-commerce platform Tmall in February, there was a year-on-year increase in sales across 9 major product categories: children's bicycles, electric ride-on cars, scooters, children's four-wheeled strollers, baby bottles, children's car seats, high chairs, playpens, and baby carriers/waist stools. The top 3 categories with the highest sales growth were baby carriers/waist stools (105.1%), playpens (62.4%), and high chairs (52.9%).