Baby Products Spikes in Price and Popularity on Double 11 Shopping Festival---2
11.27.2023, 1:28:49 PM
391
Home /Media Center / Press Release / Baby Products Spikes in Price and Popularity on Double 11 Shopping Festival---2
11.27.2023, 1:28:49 PM
391
The shopping event concluded last week, heralding an impressive growth of average prices across half the product categories, primarily toys and infant supplies. A thorough analysis of sales patterns unveiled a surge in high-end items among consumers' favorites.
Brand concentration among the top five brands ticked upwards.
For instance, compared with last year, the top five brand concentrations for several toy categories saw staggering increases - for skateboards, bicycles, model cars, playpens, they surged by 13.4%, 10.3%, 7.4%, 2.7%, 2.3%, and 1.5 percentage points respectively. The same was true for several infant supply categories like dining chairs, baby carrier belts/backpacks, electric baby prams, feeding bottles, four-wheel strollers and child safety seats, jumping 12.5%, 6.1%, 5.9%, 4.5%, 3.8%.
Recommendation
Precision Matchmaking: Hanchuan Strollers Impress Global Buyers
Global demand for infant and child products continues to rise, with baby strollers as an essential category, maintaining a high compound annual growth rate. As a major industrial cluster for baby strollers in China, Hanchuan has a complete supply chain system and mature manufacturing expertise. To facilitate precise connections between Hanchuan stroller enterprises and global buyers, the "the 37th CTJPA Global Business Matching - Hanchuan Special", organized by the China Toy & Juvenile Products Association (CTJPA), was successfully held on June 19th.
Children’s Car Seat Sales in China Surge 64.6% Amid Broader Juvenile Product Growth
Data from the China Toy & Juvenile Products Association (CTJPA) shows year-on-year growth in seven juvenile product categories on China’s E-commerce platform Tmall, including strollers, bicycles, electric ride-on cars, car seats, high chairs, playpens and baby carriers. The top three are car seats (+64.6%), strollers (+23.6%) and bicycles (+14.4%).
China's Evolving Stroller Market: Competition, Trends, and Innovations
Influenced by upgrading consumer demands and new parenting approaches, retail sales of children's strollers in 2024 reached 16.98 billion yuan (2.36 billion USD), a 17.5% year-on-year increase, according to the 2025 China Toy and Juvenile Products Industry Report by the China Toy and Juvenile Products Association.
Baby Carriers, Waist Stools Saw 105% Sales Surge on China's Tmall in February
According to the sales data for baby and children's products on China's e-commerce platform Tmall in February, there was a year-on-year increase in sales across 9 major product categories: children's bicycles, electric ride-on cars, scooters, children's four-wheeled strollers, baby bottles, children's car seats, high chairs, playpens, and baby carriers/waist stools. The top 3 categories with the highest sales growth were baby carriers/waist stools (105.1%), playpens (62.4%), and high chairs (52.9%).