TMall Baby Products Sales Data in the First Half of 2023
7.20.2023, 2:44:31 PM
395
7.20.2023, 2:44:31 PM
395
What do Chinese parents like to buy for their babies? Tmall , the largest retail shopping website in China, can answer this question.
According to Tmall sales data, in the first half of this year, the main categories of baby and juvenile products that showed year-on-year growth included baby carriers/waist seats (5%). In terms of average price, the main categories of baby and juenile products that showed year-on-year growth included baby carriers/waist seats (11.9%), four-wheel strollers (8.3%), baby bottles (0.1%), and children's bicycles (1.2%).
▋Four-Wheel Stroller：
In the first half of this year, the average sales price of four-wheel strollers increased by 8.3% year-on-year. In terms of sales volume across different price ranges, the 1500-3000 yuan price range has the highest sales volume of 39.7%, and also has the largest increase in sales volume at 4.5%.
▋Baby Bottle: Sales volume in the 150-300 yuan price range increased the most.
.jpg "640 (2).jpg")
The average sales price of baby bottles increased slightly by 0.1% in the first half of this year. Among them, the sales volume of products in the 150-300 yuan price range increased from 33.6% to 37.8%, showing the largest increase.
▋Children's Safety Seat: Sales volume in the above 3000 yuan price range has increased.
The children's safety seat category also showed impressive performance in the first half of this year. Compared with the same period last year, the sales volume of products in the above 3000 yuan price range increased by 3.7% to reach 34.2%, indicating a higher demand for high-quality products.
.jpg)
Recommendation
Top 10 Best-Sellers in May：Rising Trends in Mid-Range Bicycles and High-End Safety Gear
In the key categories of baby products, playpens and high chairs recorded year-on-year sales increases of 10.1% and 2.0% respectively. Data shows that in subcategories such as child safety seats, baby bottles, and high chairs, sales of high-end products have increased year-on-year.
Get the First Look at Best-Selling Baby Products: A MUST-ATTEND Kids Fair for Buyers Worldwide!
China Kids Fair (CKE) has always been a vital bridge connecting brands and distributors, offering a key platform for channel partners to discover new products, gain insights into market trends, and expand business horizons. Every year, many high-quality juvenile brands showcase their innovative products.
Empowering Global Trade: Pingxiang Hosts Key Business Matchmaking for Baby & Juvenile Products
When the global vision of the China Toy and Juvenile Products Association (CTJPA) meets the manufacturing strength of Pingxiang—China’s stroller capital—a world of new business opportunities unfolds. On May 28, 2025, the 36th CTJPA Global Business Matching - Pingxiang officially kicked off.
Global Baby Stroller Market Poised for $1.86B Expansion by 2029, Report Says
The global baby stroller and pram market is projected to grow by $1.86 billion between 2025 and 2029, driven by urbanization, nuclear family trends, and AI integration, according to a report published by Technavio. The sector is expected to register a compound annual growth rate (CAGR) exceeding 7%, reflecting evolving consumer demands and technological advancements.