TMall Baby Products Sales Data in the First Half of 2023
7.20.2023, 2:44:31 PM
884
7.20.2023, 2:44:31 PM
884
What do Chinese parents like to buy for their babies? Tmall , the largest retail shopping website in China, can answer this question.
According to Tmall sales data, in the first half of this year, the main categories of baby and juvenile products that showed year-on-year growth included baby carriers/waist seats (5%). In terms of average price, the main categories of baby and juenile products that showed year-on-year growth included baby carriers/waist seats (11.9%), four-wheel strollers (8.3%), baby bottles (0.1%), and children's bicycles (1.2%).
▋Four-Wheel Stroller：
In the first half of this year, the average sales price of four-wheel strollers increased by 8.3% year-on-year. In terms of sales volume across different price ranges, the 1500-3000 yuan price range has the highest sales volume of 39.7%, and also has the largest increase in sales volume at 4.5%.
▋Baby Bottle: Sales volume in the 150-300 yuan price range increased the most.
.jpg "640 (2).jpg")
The average sales price of baby bottles increased slightly by 0.1% in the first half of this year. Among them, the sales volume of products in the 150-300 yuan price range increased from 33.6% to 37.8%, showing the largest increase.
▋Children's Safety Seat: Sales volume in the above 3000 yuan price range has increased.
The children's safety seat category also showed impressive performance in the first half of this year. Compared with the same period last year, the sales volume of products in the above 3000 yuan price range increased by 3.7% to reach 34.2%, indicating a higher demand for high-quality products.
.jpg)
Recommendation
The US and Brazil Lead the Market: China’s Top 10 Export Destinations for Ride-On Toys Revealed
According to the May 2026 China Toy Export Report (Excluding Video Games) released by the China Toy and Juvenile Products Association, China’s toy exports (excluding video games) reached US$2.81 billion in May 2026. Among them, exports of children’s ride-on toys reached US$190 million, representing a year-on-year increase of 2.8% and accounting for 6.7% of China’s total toy exports (excluding video games).
U.S. Market Surges 65.4%, RCEP Markets Gain Momentum: CKE Unlocks New Opportunities in Global Children's Bicycle Trade
According to the May 2026 China Children's Bicycle Export Report released by the China Toy and Juvenile Products Association (CTJPA), China's children's bicycle export value reached US$42.505 million in May, with the rate of decline narrowing compared to April. Key highlights include explosive growth in the U.S. market, recovering demand across seven RCEP member countries, and Hebei Province leading the nation in export volume growth.
Highchair Average Price Up 13.5%: STOKKE Holds No. 1, BUDDY BUZZY Enters the Top Four
The China Toy & Juvenile Products Association (CTJPA) has released the May 2026 E-Commerce Platform Data Analysis Report – Baby High Chairs. The report reveals three core characteristics of the baby high chair segment: the average price surged 13.48% year on year, the sales concentration ratio of the TOP5 brands rose to 60.59%, and BUDDY BUZZY climbed to the 4th position in the industry.
Average Price Up 6.1%, Sales Revenue Defies the Trend! June Baby Crib Market Moves Beyond Low-Price Competition
The China Toy and Juvenile Products Association (CTJPA) has released the "June 2026 E-Commerce Platform Data Analysis Report – Baby Cribs" (hereinafter referred to as the E-Commerce Report). The report shows that in June 2026, the baby crib category charted its own course — while other categories experienced notable declines, baby crib sales volume dipped only 2.2% year-on-year. The category's average price rose 6.1% year-on-year, and sales revenue grew 3.7% against the trend, making it one of the few categories in baby and juvenile products to post positive revenue growth.