China Movie Channel New Media Center

China Movie Channel New Media Center The “National Team” of Chinese Film Promotion × A New Force in Cultural IP Innovation As the only national TV and film media platform under the Publicity Department of the CPC Central Committee and guided by the China Film Administration, China Movie Channel (CCTV-6) promotes Chinese cinema and builds a leading global platform for film culture. With its new media persona “Princess Six”, beloved by hundreds of millions of young fans, the channel has created one of China’s most influential and engaging cultural IPs. Driven by both credibility and creativity, the China Movie Channel New Media Center is developing a “Film + Culture + Consumption” ecosystem—advancing film IP licensing, cross-brand collaboration, cultural products, and designer toys, bringing movie IPs into daily life and achieving synergy between culture and commerce.